Ep 61: How To Package Your Proposition
Listen on…
Today on the podcast, Will is back with repeat guest, Kelly Coulter. Last time, Kelly came on to talk about the three biggest business building mistakes that Instructors make when they start out teaching online. If you haven’t heard that episode yet, be sure to give it a listen (you can find that here)!
Now for this episode, Will and Kelly are talking about something a little different. Most Group Fitness Instructors are GREAT at understanding how to create a class, deliver it, and cultivate community. But many struggle in trying to put that into a business plan or creating a product that they can sell to make a living from. So today, Kelly is here to talk about how to package your proposition, what to do to make it marketable, and how to grow your income as a Group Fitness Instructor.
Kelly is the host of of the Grow Your Fitness Business Facebook Group and founder of FitPros Connect. She loves helping experts in the fitness industry, like you, create and market high impact programs so they can make more money without burning themselves out.
Will and Kelly also dive into what a proposition is (in case this is all new to you), what to charge so you can REALLY make a profit, the kind of programming she suggests for GX Instructors, money mindset, and much more.
You don’t want to miss this one!
Here’s a glance at this episode…
(02:43) Kelly’s background in fitness
(04:01) What motivated Kelly to start helping fitness professionals grow their business
(04:43) Are the industry changes from the pandemic still relevant post-pandemic?
(09:43) When thinking about how to package your proposition, what is a proposition?
(12:43) How GX Instructors can start creating Defined-End Programs
(19:55) How to charge for your products and services and realize your value
(27:24) What’s the best type of charging process?
(30:13) The time period suggested for Defined-End Programming
(34:23) Is Defined-End Programming rolling or cohort-based (with a start and end date)?
Links and References mentioned in this episode:
Grow Your Fitness Business Facebook Group
Will’s Facebook, Instagram and Email Address
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