Group Fitness Needs
Great Instructors.
But the pipeline
is drying up.
Members who take classes stay longer. The hard part is building the instructor workforce to deliver them — consistently, affordably, and to the standard your brand demands. That's what SH1FT was built for.
The Group Fitness
Model is Broken
Whether you're running licensed formats, building in-house, or patching together a mix of both — the same three friction points keep showing up.
The instructor pipeline can't keep up
The traditional instructor population is aging out. But Gen Z aren't willing to spend weeks on certifications and choreography memorisation just to get started.
Licensed formats cost too much and take enormous time to manage
You're paying premium fees to promote a name that isn't yours.
Building in-house is resource-heavy
Content teams, training infrastructure, months of lead time — and keeping it fresh across 50+ locations is a different challenge entirely.
SH1FT is the Group Fitness operating system built to solve all three — programming, instructor app, and training, delivered under your brand.
We power the core.
You make it yours.
SH1FT handles the foundation of your group fitness timetable — the proven formats, the instructor app, the training. You brand it, and then add your own signature classes on top to differentiate where it matters.
A solid core timetable — handled by us
Nine proven formats covering HIIT, LIFT, RIDE, CIRCUIT, MIND, CORE, SCULPT, STRIKE and STEP. Updated every cycle so your timetable never goes stale.
An instructor app that enhances in-class connection
The instructor glances at the app when needed — like checking GPS — while staying focused on the room. No choreography memorisation, no hours of pre-class prep. Members never know it's there.
Instructors certified in days, not months
On-demand training that appeals to the next generation of coaches. New instructors teaching within 7 days. PTs and gym staff can upskill across formats fast.
Your brand, everywhere
Your name on the timetable, the app, and member comms. SH1FT is the engine underneath — invisible to the member.
Then build the rest of your
timetable around it.
SH1FT gives you the core — but your timetable is yours. We don't lock you into a closed system. We give you a foundation that works alongside everything else.
PROOF: PureGym's HYBRID format is a signature class created internally and delivered via the SH1FT app. But each club also runs its own mix of yoga, dance, and other programming based on local demand. The core is consistent across every site. What sits around it flexes to fit.
The Largest Group Fitness
Rollout in History
When one of Europe's largest gym chains needed to reinforce group fitness across 400+ UK sites, they chose SH1FT to power the entire operation — programming, training, and delivery — under the PureGym brand.
"To create these programmes in-house would have required a much higher budget and taken significantly longer. With SH1FT, we have delivered a high-quality, PureGym-owned group fitness timetable faster and better than we ever thought possible."
— Hugh Hanley, Group Director of Personal Training, PureGym
See how it would
work for your clubs.
In 20 minutes we'll walk through how the model maps to your operation — including format selection for your timetable, a sample rollout timeline for your club count, and what the PureGym launch looked like behind the scenes.
The operators we work with all say the same thing: they wish they'd made the switch sooner!
