Ep 24: The 3 Biggest Business Mistakes Group Fitness Instructors Make
Listen on…
Over the past 12 months, Instructors have been forced to completely rethink the way we teach. We’ve been forced to wear more ‘hats’ than we ever have before. Not only are we the Instructor, but we also have to be the tech set-up, the marketeer, hone our digital delivery all whilst also acting as a rock to our class goers to help them through this tough time.
It’s a lot! And when you’re doing it on your own and feeling WAY out of your comfort zone, it’s easy to fall into some traps or make some mistakes along the way.
Today on the show, Will has host of the Fitpro Content Group, Kelly Coulter. And Kelly is here to talk about the three biggest business building mistakes that Instructors make when they start out teaching online. Now you’ve probably made a load of mistakes - maybe your video cut out half way through a class one day, maybe you sent the wrong link to your class goers. We’ve all been there and these and these mistakes are all part of the cause - they won’t make or break your business.
But there are some BIG mistakes, that we see many Instructors falling foul to, that if not dealt with, could mean an end to your teaching career. Kelly explains these mistakes, but also gives tips on what you should be doing instead. And what we love about the focus of these tips are - it’s all about keeping it simple and doing the things that are going to have the biggest impact on your revenue.
Here’s a glance at this episode…
(3:21) Kelly shares about Fit Pros and what motivated her to start it
(8:33) Kelly shares the 1st mistake group fitness instructors make when starting/running their business
(15:36) Kelly shares her strategy for setting your price as an instructor
(18:46) Kelly shares the 2nd mistake called “The Full Monty”
(29:35) Kelly shares the 3rd mistake calling back to “The Karate Kid”
(36:08) Will asks Kelly to share tips for niching down and tapping into your strengths as a Group Fitness Instructor
(37:44) Kelly shares what she has coming up and opportunities for Group Fitness Instructors to level up
Links mentioned in this episode:
Will’s Facebook, Instagram and Email Address
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