Ep 60: The Science Behind Creating A Killer Playlist
Listen on…
This is one of those episodes where we’re going to keep it REAL and hit you right up front. We think that a lot of Instructors listening to this podcast have entirely the wrong idea about rights-included music.
We get it! You like to use the music that you hear on the radio in your classes. But we are living in a digital age where record companies and production houses are going to make it more and more difficult for you to use that original artist music in your classes, particularly online.
At SH1FT Fitness, we believe in giving Instructors as many strings to their bow as possible, and that includes being able to teach their classes everywhere - on and offline.
Today on the podcast, Will is interviewing Nikkie and Sam from Pure Energy Go. Nikkie is an International Fitness Presenter and Sam is a DJ who is currently working in the music industry. They're going to talk about how they work with some of the biggest DJs in the world (yes - the one’s you hear on the radio!) to curate and create incredible fitness music that can be used on any platform; in person on-demand, or live-streaming.
As you're going to hear in this episode, the pandemic changed the way that we approached music specifically created for the fitness industry. It opened the gates to professional DJs and world famous artists who are now creating music specifically for use by fitness instructors across every platform. These are radio level DJs producing tracks that work with the special nuances of fitness classes. This is music that will never get muted when you put it on social media, music that you can use and commercialize across your live and digital businesses and music that is REALLY GOOD! So, if you're an Instructor who wants to be able to teach in as many venues and as many places online and offline as possible, you need to give this episode a listen.
**Sign up for the Pure Energy Go App here and check out these EXCLUSIVE discounts for podcast listeners:
FOR MONTHLY SUBSCRIPTIONS:
Use code REALTALK for £5 off your monthly subscription for the first 3 months (£14.99/month instead of £19.99).
FOR PURCHASING INDIVIDUAL TRACKS:
Use code SH1FT for a £2 discount on Purchases.**
Here’s a glance at this episode…
(03:45) Nikki & Sam introduce themselves and their role in working with Pure Energy
(04:42) What Pure Energy is, why it exists, and what their service is to fitness instructors
(07:27) How Pure Energy pivoted during the pandemic to help Instructors anywhere and everywhere
(12:22) What Pure Energy looks for when they’re creating fitness-specific music
(16:22) What goes into the process of actually making the music
(20:32) How Pure Energy builds their catalog with DJs
(21:42) How does someone go about creating and producing fitness music for a company like Pure Energy?
(23:32) The process of approving the music that will eventually get published
(25:57) The biggest challenges when it comes to creating the end product
(30:27) The argument for music that’s made specifically for fitness vs originals
(35:55) One thing Nikki and Sam want you to know as a Group Fitness Instructor
Links and References mentioned in this episode:
Will’s Facebook, Instagram and Email Address
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