Ep 46: Screw the Metaverse! with Dave Thomas

 

Listen on…

Today on the podcast, Will is chatting with a good friend and co-founder of one of his favorite gyms in London, Dave Thomas from The Foundry. Dave has a wealth of knowledge on all things fitness, but today they’re not here to talk about his gym. Instead, Will wanted to get Dave on the podcast to talk about the future, and more specifically about something that we have all seen pop up across social media and various other places in relation to fitness, which is the metaverse of fitness.

Now, as you're going to hear in this episode, it's not because Will doesn’t think these things are going to impact everyone in a big way, especially in the fitness industry. They definitely, definitely are. It’s more that the metaverse, and crypto, and blockchain are all getting so much airtime and that, for the average fitness industry professional, these concepts are a long way off from impacting how people run their businesses. It's causing a lot of people to stress about a failure to keep up with something that, right now, doesn't matter.

Now, on with the episode…

Here’s a glance at this episode…

  • (4:53) Fitness news and updates (Peloton, Beachbody, and Balanced)

  • (7:15) Dave Thomas talks about how he got into the fitness industry

  • (10:28) What Dave is doing now and the origins of The Foundry

  • (12:53) Dave talks about the Metaverse of Fitness

  • (27:19) Will the likes of Beachbody’s Body Combat in the metaverse take over the world of fitness?

  • (32:02) Will and Dave discuss the role of aesthetics on the fitness marketing industry

  • (35:53) The pros and cons of wearables

  • (47:38) Will asks Dave for his thoughts on gamification and its impact on the industry

  • (57:38) Will the metaverse disrupt in-person fitness?

  • (1:03:06) Dave shares about his goals for 2022 and beyond

Links and References mentioned in this episode:

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Ep 47: Reality Bites: Warm Up and Cool Down

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Ep 45: How 2021 Changed the Fitness Industry Forever