Ep 45: How 2021 Changed the Fitness Industry Forever
Listen on…
For the final episode of 2021, Will is reviewing the 3 Key Predictions he made at the beginning of the year to see how they turned out. Now, if you are paying attention to what’s happening in the world right now, you will be aware that in the last couple of weeks, things have gotten a lot more grim. It looked like things were pretty good during summer and we were hopeful that COVID was over. But now, thanks to Omicron, we are back in the depths of it.
While this podcast is intended to be both informative and uplifting, as it says in the name, the most important thing is that it's real talk. So this episode is going to stay true to the Group Fitness Real Talk approach for this final couple of weeks of 2021. Will is going to investigate how accurate his original 2021 predictions were, review the statistics and consumer trends for the fitness industry this year, and share what you, as a Group Fitness Instructor, can take away from all of it.
If you need to sit and marinate in the fact that this is a bit of a crappy time, allow yourself to do it. Give yourself the opportunity to mourn the fact that we've lost another Christmas period to uncertainty and to COVID. Just know that it is going to get better in the new year and that there’s heaps of opportunity left for us to take advantage of.
Now, on to the episode…
Here’s a glance at this episode…
(3:31) Why it’s important to embrace uncertainty right now
(5:11) The egregious use of stats lately
(8:01) Were my 3 key predictions for 2021 correct?
(8:13) Is the future of fitness phygital?
(15:56) Will things be different when in-person gyms return?
(21:45) Is health and fitness more prevalent than ever before
(25:50) Will’s prediction for where you should focus your energy moving forward
Links and References mentioned in this episode:
Pelton shares collapse momentum for its at-home fitness equipment
Lululemon slashes sales estimate for its mirror brand growth
Hybrid Fitness Revenue Expected to Almost Double to $1.2 Trillion in 2025, Per Report
Professor Chris Whitty Calls for Physical Activity to Play Key Role in Nation’s Recovery
Will’s Facebook, Instagram and Email Address
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