Ep 44: Delivering Fitness for EVERY Age
Listen on…
Have you ever put yourself in the shoes of a 70-year old looking to stay active? If you have, you might realise that more and more older people looking to keep fit feel like there is nowhere they truly belong. The gym is intimidating for all ages, but this is an age group that didn't grow up with the gym as an option. Online fitness brands are targeted towards young, fit people and most options that do cater to an older audience focus on the negatives of aging and make the individual feel like they’re one step away from the grave.
But with millennials and gen z’s taking the lions share of ‘fitness focus’, is it worth spending time trying to reach this older audience? The answer is a resounding YES! For two reasons:
This group is important AND they deserve to have great fitness options available to them.
It’s a smart business decision as more and more of this age group want to workout, and they want to do it online in the safety and comfort of their own home.
If you’ve listened to the podcast for a while, you know that SH1FT is all about breaking down fitness stereotypes and creating fitness for life, at ANY age, with any body. So that’s why Will is so excited to chat to today’s podcast guest, Kelly Froelich!
Kelly and her co-founder Katie have built an entire business around catering to the 65+ age group called Balanced and today, she’s going to share with you how they built it, why they built it and the tactics they used to ensure the business is a HUGE success. Enjoy the episode!
Here’s a glance at this episode…
(3:07) Kelly gives listeners some background on herself and her business, Balanced
(7:27) The genesis and motivation behind Balanced
(7:02) The importance of reaching older generations with fitness and how Balanced was able to capitalize on that
(9:42) Kelly’s approach to getting into the assisted living community and get a proof of concept
(12:17) The moment that Kelly knew that the idea of Balanced could replace her full time income
(14:57) How they got funding for their idea
(18:17) Other things Kelly and her co-founder did to get the business off the ground
(23:47) Will asks Kelly how she went about launching her product as an at-home fitness business while everyone was going back into brick and mortar gyms
(31:42) How Balanced picks what kind of workout styles are best for their users
(34:17) The biggest pain points and challenges in building the business
(37:07) Will asks Kelly what tactics she uses to be users first and build community
(41:27) What’s next for Balanced?
Links mentioned in this episode:
Kelly Froelich on LinkedIn
Will’s Facebook, Instagram and Email Address
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