Ep 50: HOW TO NAIL TEACHING VIRTUALLY IN 2022 (Part 1: Business & Marketing)
Listen on…
Back in 2020, Richard Playfair, SH1FT Fitness Video Producer and owner of Sweatlife Films, came on the podcast to share his expertise on how to create awesome virtual class experiences. Things have changed A LOT since then and as an industry we’ve collected a huge amount of data and insights on what works on virtual and what doesn’t.
So now Richard is back to share those updated insights and give you actionable tips on how you can deliver the best possible virtual experience to your members in 2022 AND make your life as an Instructor easier!
This podcast is split into two parts and PART 1 is all about the business and marketing side of teaching virtually.
In this week’s episode, Richard gets REAL about the biggest pitfalls he sees Instructors running into when positioning their digital offerings, his go-to platforms for managing the admin side of a GX business, practical tips for structuring and pricing fitness packages - plus much more!
Enjoy this episode full of actionable takeaways!
Here’s a glance at this episode…
(2:23) The transition from 2020 to 2022 in the digital teaching landscape for Instructors
(5:58) Reflecting on on-demand vs live class offerings
(11:18) Richard weighs in on which platforms he recommends for delivering digital classes
(14:15) Will asks Richard to share the biggest pitfalls he sees Instructors running into
(19:53) Should Instructors create a library of mixed classes or should they create a program to follow?
(22:18) Will and Richard discuss practical pricing options
(25:43) Will asks Richard what he sees for the future, what developments, and the role of digital in GX
Links and References mentioned in this episode:
Management platform: Fitune
Richard’s Facebook Group: Fitness Video Production Help For Fitness Professionals
Richard’s YouTube: Sweatlife Films
Will’s Facebook, Instagram and Email Address
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