Ep 49: How to Price your Classes for Inflation with Ollie Bailey
Listen on…
Today on the podcast, Will is talking about something that he gets asked about a lot, which is how to set your prices for inflation. Today’s guest, Ollie Bailey from Gymcatch, is an expert on the subject. Gymcatch is a personal assistant app that helps fitness professionals manage bookings, fill classes and offer a great customer experience so they can focus on doing what they do best, teaching fitness!
In this episode, Will and Ollie talk about inflation and how it is affecting the GX industry, how to set prices, and the best ways to know if your pricing is on par with the market.
There are loads of great stats in this one, so enjoy this episode with Ollie!
Here’s a glance at this episode…
(00:49) Ollie introduces himself, his business, Gymcatch
(2:11) How Gymcatch works with Instructors
(4:02) Ollie and Will talk about inflation
(10:41) Will asks Ollie to share his guidance for Instructors when pricing services
(20:16) The potential reasons for the price increase in Group Fitness
(27:14) Recommended cancellation policies post-pandemic
(37:41) Will asks Ollie how to discount in drop-in vs package services
(40:11) How to know if your pricing is on par with your market
(49:33) Overall recommendations for GX Instructors to set their pricing
Links and References mentioned in this episode:
Connect with Ollie on LinkedIn
Will’s Facebook, Instagram and Email Address
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