Ep 33: Lift Yourself with Laura Biceps

 

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Have you ever felt like you don’t fit into a certain fitness ‘image’? Or have you struggled to find a place in fitness that really makes you feel great about yourself? 

Today on the show, Will is talking to good friend, Laura Hoggins. If you’re in the UK, you may know “Laura Biceps” already. She’s built a name for herself in the fitness industry by being authentically her. Laura has inspired a new generation of women to be proud of their strength - both inner and physical. But if you’re not a woman, don’t think this episode isn’t relevant to you. Everyone can learn a lot from Laura’s story! 

Laura has built an incredible online community of empowered followers, is the director of a top London boutique studio network and has an incredible knack for building communities that make people feel included and celebrated for their individuality. 

In a world that seems to praise you for ‘losing weight’ or ‘toning up’, that promotes 8-week shreds and beachbody challenges, Laura’s approach to health, fitness and body image is a breath of fresh air.

This episode is full of great perspectives on body image, building a community, fitness business, and much more! Enjoy the episode…

Here’s a glance at this episode…

  • (3:00) Laura Hoggins shares a bit about the Foundry

  • (4:42) Will asks Laura to share how she got into fitness and how she got to where she is now

  • (17:50) Laura shares how she carved her way in the industry so quickly

  • (28:15) Will asks Laura to share more about her journey to having a relationship with her body image and self-doubt

  • (36:56) Laura shares how the fitness and GX has changed for women over the time she’s been in the industry

  • (39:23) Will asks what parts of the industry are falling behind and need to be dealt with

  • (50:50) Laura talks about where she sees the future of fitness and how The Foundry adapted to the phygital demands

  • (57:20) Will asks Laura what’s next for her

Links mentioned in this episode:

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Ep 34: Takeaways from China with Matt Thraxton

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Ep 32: 5 Ways to Supercharge the Growth of Your Community