Ep 19: Overcoming Imposter Syndrome and Growing Your Audience with The Martinez Brothers
Listen on…
Have you managed to make it through 2020 but feel like you are just holding on? Maybe you’re feeling a bit lost or unmotivated about how to grow your Group Fitness Business in 2021. Or are you rearing to go and looking for some tips that will help you in your journey?
No matter how you are feeling right now, today’s episode should prove useful. My guests today are brothers and business partners Chris and Eric Martinez - these guys have a great story. Their background is as PTs, but they have since launched a coaching business for fitness professionals. They have gone on to help 1,000s of fit pros build their own successful businesses, and they are here on the podcast today with their top tips for success.
We cover everything from self-limiting beliefs and re-framing your mindset, to more practical tips like how to price your offering and how to win more clients.
Definitely worth having a pen and paper handy as you’ll want to write some of these tips down!
Now onto the chat with Chris & Eric….
Here’s a glance at this episode…
(2:10) Will asks Chris & Eric how their business has been changed or impacted this year during what is usually the busiest time of year
(5:18) Chris & Eric share about their backstory of how they got into the business of coaching fit pros
(10:40) Why being business savvy is more important than ever before
(13:00) Will asks Chris & Eric how Group Fitness Instructors how to market themselves
(18:30) The best tactics for turning growing your audience
(20:30) Chris & Eric discuss referral strategies
(25:12) How to price your services using the “Value Ladder” Model
(27:45) Imposter Syndrome, Scarce Money Mindset and Self-Limiting Beliefs
(31:05) Will asks what the best investment would be for someone looking to grow and accelerate
(32:55) The differentiator between those who find success and those who don’t
(35:50) Should you have a website as a Group Fitness Instructor?
(39:33) Chris’ & Eric’s priorities for 2021 in light of last year’s events
Links mentioned in this episode:
Will’s Facebook, Instagram and Email Address
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