Ep 18: 3 Key Predictions for Group Fitness in 2021…And How to Capitalise on Them
Listen on…
In the fitness industry of 2020, just staying afloat was an achievement in itself. But as we move into 2021 with hope of a more optimistic future, now is a great time to focus on the changes that have happened and how they have altered the fitness industry forever. So, how do we try to get back to a place where we all feel a bit more comfortable and what exactly will this new normal look like this year?
In this podcast episode, Will is sharing three key predictions, as well as some actionable tips to ensure you maximize these opportunities to your advantage.
Enjoy this solo episode with Will!
Here’s a glance at this episode…
(4:27) Key Prediction #1: will shares why he believes the “future is phygital”
(7:57) What can you, as an instructor, do with this reality?
(12:42) Key Prediction #2: why things will be different, even when in-person gyms return
(13:57) Will shares five insights into what we will see more specifically in gyms once they return
(16:15) Will provides a resource for determining what makes you different and unique so you can stand out from the crowd
(17:07) Key Prediction #3: why health and fitness will be more prevalent than ever before
(19:47) Will talks about some of the gains from 2020 and how this is an opportunity to reach segments of the population that need physical exercise most with a motivation other than aesthetics
(22:17) Will issues a challenge to group fitness instructors in 2021 and beyond with a new focus
(26:17) “Try to reach the 80% of people who DON’T exercise rather than the 20% who are being already targeted by the big guns.”
Links mentioned in this episode:
Episode 3 with Susan Renata on Uncovering Your Instructor Superpower
Episode 9 with Bevan on how to foster community in Group Fitness
Will’s Facebook, Instagram and Email Address
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