TRIPLE THREAT SERIES - EPISODE #10: Social Media Reality Check - What Actually Works
Listen on…
Social media is warping our perception of what's actually working in fitness classes. One viral clip can make an old-school workout explode overnight, but does that translate to real-world class attendance?
Today on the podcast, Will Brereton explores the disconnect between social media trends and actual gym schedules, provides a framework for evaluating what's real growth versus temporary hype, and shares practical strategies for instructors to use social platforms effectively without getting caught in the fad cycle!
This is the last episode of our 10-part series - we hope you've found it valuable and we can't wait to share more great content with you across 2025.
Enjoy the episode!
Plus don’t forget to download your Group Fitness Triple Threat Action Plan right here.
Highlights: Here's a glance at this episode...
(00:00) Introduction to social media's impact on fitness trends
(01:45) The Step Aerobics revival case study: 78 million hashtag views
(03:00) Search trends versus actual class schedules
(04:30) Les Mills Auckland City data: only 1.5% of classes are step-based
(05:45) Niche step brands building engaged communities
(07:00) Three key takeaways for instructors about social media realities
(08:15) How to differentiate between viral instructors and growing formats
(09:30) Actionable tips for using social platforms effectively
(10:45) Final thoughts on navigating the three biggest shifts in group fitness
Links and References mentioned in this episode:
Will’s Facebook, Instagram and Email Address
Niche step brands: Xtreme Hip Hop Step, Meccca, Club Cardio NC
Rate, Review & Subscribe
If you love this podcast and get value out of it, please consider rating and reviewing our show, so we can keep creating more ways for Group Fitness Professionals to survive and thrive. Click your favorite podcast directory below, tap to rate with five stars and select “Write a Review.” Then be sure to let us know what you loved most about the episode!
Also, if you haven’t already done so, be sure to subscribe so you can stay in the know about any and all new episodes. Subscribe now!