Ep 14: Learning from UK’s Biggest Gym Chain
Listen on…
How does the UK's biggest gym chain approach Group Fitness? What are the differences between low cost Group Fitness and the rest of the market?
In this week's podcast, I’m talking to Dave Cross, Group Fitness Manager for Pure Gym, the UK's biggest gym chain. We talk about how they approach programming, being a low cost provider, what formats they focus on and how they empower their staff to teach Group Fitness. And finally, we touch on how they pivoted when lockdown hit - and I think Dave’s approach to this is up there with the best I’ve seen from anyone!
This is the first time we’ve looked into the low-cost segment of the market, which makes up a HUGE portion of fitness. It’s a really interesting perspective, and, if you’re a very experienced Instructor, quite different to what you might be used to. Enjoy the episode!
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EP 014: Learning from UK's Biggest Gym Chain w/ Dave Cross
Here’s a glance at this episode…
(4:12) Dave talks about where he’s from, Pure Gym, and what they’re all about
(10:52) Will asks Dave what the Pure Gym programming looks like for group fitness classes?
(19:42) Dave talks about his learnings from getting brand new personal trainers and instructors ready to teach group fitness classes
(23:42) Will and Dave talk about how instructors can build their income by teaching one-on-one
(26:42) Dave discusses his 3 most popular formats
(30:52) Will asks Dave about the pattern of busy times since COVID-19
(38:12) Dave talks about how Pure Gym shifted their efforts in light of COVID-19
(48:22) Will asks Dave to share his learnings from going digital
(54:32) Dave gives his tips and tricks for keeping the digital experience fresh and spontaneous for participants
(58:22) Will asks Dave to share what’s big for him and Pure Gym in group fitness coming up
Links mentioned in this episode:
Will’s Facebook, Instagram and Email Address
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