Premium group fitness.
Without the premium price tag.

SH1FT gives independent gyms access to professional formats and app-guided delivery — without the expensive licence fees or complexity.

Start my free trial →

Up to 88%

Savings on format costs

vs traditional licensed group fitness formats

7 days

To certify and start teaching

Experienced instructors are up and running in under a week

30 days

Free trial

All formats, no commitment, no upfront cost

The problem

Great group fitness is accessible.
It's just expensive.

Licensed formats like Les Mills are genuinely good. They're popular with members, they drive retention, and they work for gyms of all sizes. The problem has never been quality — it's been cost.

Licence fees eat into margins that independent gyms can't afford to lose. Instructor prep time is high. And the pricing model was designed for operators with deep pockets, not single-site owners running tight budgets.

SH1FT delivers the same quality — without the expensive licence fees.

What you get

Professional formats.
A fraction of the cost.

Seven professionally programmed formats, an instructor app that guides delivery in real time, and a certification process so fast your team can be teaching within a week.

No expensive licence fees. No minimum site numbers. No choreography to memorise. Your instructors focus on coaching — the app handles everything else.

And because there's no licensing wall, the money you save stays in your business — better instructor pay, more classes, healthier margins.

How it works

Up and running in three steps.

01

Start your free trial

Sign up and get immediate access to all SH1FT formats for 30 days. No setup fees. No commitment.

02

Certify your instructors

Experienced instructors can certify and start teaching in less than a week. The app guides every class — no choreography, minimal prep time.

03

Test with your members

Run classes using our app. See how your members respond. Experience how much easier it is for your instructors.

After the trial

Convert to a paid subscription at £22.99 / USD$29.99 per month, per instructor — for access to all SH1FT formats. No licence fees. No per-class charges.

Real Results

88%

Workout Bristol replaced Les Mills with SH1FT — and cut their group fitness costs by 88%.

Alex West switched his entire licensed timetable across to SH1FT. Members didn't just accept the change — they embraced it. Class numbers stayed high, male attendance grew, and he used the savings to increase instructor pay and add more classes.

In Alex's words

"We were prepared for a huge backlash from the change. It just didn't come."

Alex West — Owner, Workout Bristol

Read the full case study →

Trusted by operators across the globe

Hear from Will

Why we built SH1FT.

Will Brereton spent years at Les Mills and Beachbody watching the same problem play out — gyms forced to choose between quality and affordability. SH1FT was the answer.

We work with everyone from single-site gyms to major chains like PureGym — 15,000+ classes per week across the UK. In this short video, Will explains exactly how the model works and why operators of all sizes are making the switch.

The Formats

Professional formats.
For every member.

LIFT

Strength development.

HIIT

Smart high intensity functional training.

MIND

Mobility, stability and flexibility.

RIDE

High intensity, low impact cardio on any bike.

STRIKE

MMA inspired cardio training.

RIZE

Functional HIIT using the step.

CIRCUIT

Hybrid strength and cardio training.

FAQ

Still have questions?

Everything you need to know before starting your trial.

How much does it cost after the trial?

After your 30-day free trial, SH1FT is £22.99 / USD$29.99 per instructor per month — giving you access to all formats with no licence fees or per-class charges.

Will my members miss their current classes?

That's the most common concern — and the most common surprise. Workout Bristol expected backlash when they replaced their entire Les Mills timetable. It never came. SH1FT formats are modern, varied, and built for member engagement. Most operators see attendance hold or improve.

How long does it take to get started?

Experienced instructors can certify and be teaching in less than a week. The app guides every class in real time — no choreography to memorise, minimal prep time.

What if I only want two or three formats?

The trial gives you access to everything so you can test and see what resonates with your members. After the trial, you can run as many or as few formats as you like — there's no obligation to use them all.

Do you really not charge licence fees?

Correct. You pay for instructor training and monthly subscriptions. That's it. No per-class fees, no annual licences, no restrictions.

Can I brand these as my own classes?

Yes — we allow all gym partners complete freedom to choose how you market these classes, either under our brand or yours. You own the member relationship completely and we believe you should have the ability to make the best decision for your facility and members.

Get Started

30 days free.
No strings attached.

All seven formats. Instructors certified and teaching in under a week. Cancel any time. See what your members think before you commit to anything.