SH1FT Fitness announces first USA wide partnership with 24 Hour Fitness
We are very excited to announce our USA-wide partnership with 24 Hour Fitness. You can check out the full press release below…
SH1FT Fitness, a rapidly expanding group fitness provider has announced a nationwide partnership with holistic fitness leader 24 Hour Fitness. This relationship follows a highly successful pilot across a number of Californian clubs, and the initial phase will see all five SH1FT Fitness formats (SH1FT, L1FT, R1DE, M1ND, R1ZE) launch as live classes in 24 Hour Fitness clubs across the country. The partnership will bring a fresh approach to training for 24 Hour Fitness’ team of highly skilled instructors.
Key to the partnership is SH1FT Fitness’ license-free model which allows gyms to run a high-quality class schedule at a fraction of the cost, and the one-of-a-kind Instructor App which cuts instructors' prep time by up to 90%.
Mike Heim, Senior Manager of Programming and Education at 24 Hour Fitness, said:
"We are thrilled to partner with SH1FT Fitness to bring their innovative approach to training to our network of clubs. This partnership will provide our team of highly skilled instructors with fresh and exciting formats to deliver to our members, and we look forward to the launch of SH1FT Fitness classes on our schedule in May.”
SH1FT Founder Will Brereton said:
“24 Hour Fitness is one of the world’s most iconic fitness brands, and we couldn’t be more excited that they have chosen to partner with us. We developed our solution to put instructors first, and this really resonated with the team at 24 - they understand the value of instructors to the success of a club, and are as committed as we are to making their lives easier”
To celebrate the launch, SH1FT has also initiated a Summer Shoot Competition for its USA-based instructors. One SH1FT Fitness instructor will be selected to travel to London with all expenses paid for a content shoot with the team and the opportunity to learn from SH1FT’s world-class team of trainers and presenters.
“We are committed to putting our instructors at the forefront, and this is a great opportunity to extend what we’ve done for our UK-based instructors for a number of years. We know a lot of fitness brands are focussed on the direct-to-consumer market but we are not - and this unique position allows us to keep our partners and instructors front and center, with our content powering their brands” - Will Brereton
Thanks to SH1FT Fitness’ online education portal, instructors will be able to train in the formats on-demand immediately and submit assessments directly from their mobile devices, allowing for efficient onboarding. The SH1FT formats are expected to launch on the 24 Hour Fitness schedule in May.
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ABOUT 24 HOUR FITNESS
24 Hour Fitness is dedicated to creating a healthier, happier world through holistic fitness. Celebrating its 40th year in operation, 24 Hour Fitness operates nearly 300 clubs in 11 states nationwide. These clubs offer welcoming and inclusive environments with thousands of square feet of premium strength and cardio equipment, turf zones, free weights, functional training areas, and more. Members can choose from a variety of options such as studio and cycle classes, personal training, and innovative digital and virtual offerings to help them keep their minds and bodies fit. For more information about 24 Hour Fitness and its programs, visit www.24hourfitness.com.
ABOUT SH1FT:
SH1FT launched in 2017 with a single HIIT format and has quickly grown to five fitness genres with Instructors teaching across 43 countries. Their stellar growth has firmly positioned them as one of the world’s leading Group Fitness companies in 2023 offering fitness facilities a full-service group fitness solution.
SH1FT operates a ‘digital-first’ and ‘licence-free’ business model created for the new fitness landscape of 2023. This allows them to offer partners huge cost savings compared to comparable offerings in market without sacrificing quality. SH1FT partners have reported significant savings in operational costs vs their previous licensed Group Fitness formats with class numbers being stronger than ever.
The ‘licence-free’ approach also gives partners the flexibility to deliver a comprehensive timetable of live, livestream and on-demand classes without any restriction or music licensing headaches. www.sh1ftfitness.net
Contact:
Samantha Crossman, General Manager, samantha@sh1ftfitness.com. www.sh1ftfitness.net