TRIPLE THREAT SERIES - EPISODE #07: Live vs Digital: What Members Really Want
Listen on…
Remember when digital fitness was going to take over the world? Fast forward five years, and the reality looks quite different.
Today on the podcast, Will Brereton analyzes why digital fitness platforms are struggling while live group classes are booming, examines the surprising shift in consumer preferences, and provides actionable strategies for fitness professionals to position themselves for success in this evolving landscape!
Enjoy the episode!
Plus don’t forget to download your Group Fitness Triple Threat Action Plan right here.
Highlights: Here's a glance at this episode...
00:00) Introduction to the digital vs. live fitness shift
(01:30) Data showing the decline in connected fitness users
(03:15) Gym membership growth statistics surpassing pre-pandemic levels
(04:30) Peloton's market collapse as a case study
(05:45) The surprising surge in remote personal training
(06:30) Three key reasons digital fitness plateaued
(08:15) Why hybrid approaches are winning
(09:30) Actionable tips for leveraging digital without over-relying on it
Links and References mentioned in this episode:
Will’s Facebook, Instagram and Email Address
US ‘Connected Fitness Users’ decline from 41.2M to 40.3M
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