SH1FT Creative Team: Sam Rider

Last, but certainly not least, we want to introduce you to our final creative team member; Sam Rider.

Sam has been an integral part of the SH1FT Fitness creative team since we launched back in 2017. If you’re a SH1FT Fitness Instructor, you’ll definitely recognise Sam’s face as he has lead many of our workouts on screen - he’s the one that tells the questionable jokes ;-)

Sam is the brains behind many of our most popular workouts, and he has been the creative lead for our L1FT & M1ND formats for some time. Sam’s workouts are always smart, simple, effective and big crowd pleasers.

We are so excited to share what Sam has in store for you in 2022.

Without further ado, meet Sam:

1. Tell us about yourself: 

I was born and bred in East London and now reside in the Northeast of England. I have worked in Health and Fitness for 18 years in numerous roles as well as previously owning my own fitness facility for 7 of those years.

I recently completed my training and will soon fulfil my long-life ambition to be a Firefighter - which I will do alongside Group Fitness.

3. What's your favourite SH1FT workout or format?

My favourite format is a toughie, but I would have to say L1FT edges it. The variety of training protocols/methodologies available to a free-weight program is endless.

4. What's your favourite thing about SH1FT?

The fact that SH1FT continues to get better and better with time, whether that's app tech, music, choreography, or new programmes. The fact that SH1FT genuinely takes on board and acknowledges the feedback given by instructors and reinvests time and money to provide a better product to Instructors. 

5. What does ‘fitness for life’ mean to you?

'Fitness for life', for me, means at any age being able to move and move well, no matter what the task, function or activity.

5. What does diversity mean to you, and why is it important in fitness?

Having grown up, worked and lived in the most diverse community within the UK (London Borough of Newham), I understand and appreciate the importance of diversity no matter the Industry. No matter the age, gender, ethnicity, religion, disability, sexual orientation, education, etc, SH1FT has always been authentic, real and inclusive with its values and programme workout design.