Will:  

INTRO: Gyms are closing, there are less classes. If you are not in control of your classes. If you are not teaching formats that allow you to reach your community directly, then you may not have a class next year. Hey, I'm Will Brereton, founder of Sh1ft Fitness and this is Group Fitness Real Talk, a show about how to survive and even thrive as an instructor in 2020 and beyond. Do you feel like everyone has jumped headfirst into teaching digital classes and you're still on the backfoot? Or are you reliant on a gym providing you with class lots to make money? If you answered yes to either of those, then you're at risk. If you don't make a change, you're going to get left behind. But the good news is it's not too late to take control of your career and create your own digital presence. There has never been a better time than now. And the hardest part is taking the first step. This week's episode is all about the eight things you need to do. Right now to make sure that you are future proofing your group fitness career. Now I know it's overwhelming. And that it seems like there's so much that you need to learn and so many new things that you need to get across. But it doesn't have to be complicated. You can do it and your future self will be so glad that you did. 

Will:  

So we're going to go through eight super important things in today's podcast. But the first thing I want to make sure that you know is that we have put all of this into a handout that you can download. So you don't need to be taking notes. As I'm talking. I want you to just kind of let the words wash over, you start to brainstorm and think about how you can apply this to your own career and to your own classes. And then we've got you covered with a worksheet will reference it in the show notes and you can download it and there'll be a reference point for everything that we've talked about. So we're going to break up today's podcast into two broad sections. 

Will:  

The first one we're going to talk about is becoming your own brand. So that means taking control of your career by making sure that you are your brand, and that you are fully stepping into what that can mean for you, your classes and the community of people that come to you as the instructor for their fitness solutions. So we're going to break this down a little bit more. First thing we're going to talk about is choosing flexible formats. So what do we mean when we talk about formats, I'm talking about the classes that you're teaching. So you may be doing pre choreographed, you may be doing pre designed, or you might be freestyling. Now, when we think about the fitness industry, there are sort of two big sub categories and two big brands that are the leaders in those sub categories. The first one is licensed formats. And when we talk about licensed formats, it's probably easiest to reference Les Mills. So when we talk about a licensed format, we mean that gyms and facilities are licensed to deliver those formats or programs in that licensed gym. So the way Les Mills and I used to work for Les Mills. So I'm really sort of across all of this and the relationships they have with clubs and then with their instructors is that they have a contract with a club and that club pays Les Mills a license fee to teach body pamper body combat or any of the great Les Mills programs that there are there are a lot of them now all of them are really high quality, great education, great music, and people in clubs love them. Now the other big subcategory that we've got as Zumba and I'm going to refer to that as a non licensed format. So obviously there is still a form of a contract. But the big difference is is that the instructor is licensed versus the club. So with Zumba once you sign up and you do the training and you become a Zumba instructor, you are allowed to teach that any way you want any way you go. So you as an individual are licensed rather than the club. Now obviously the big difference here is that one format style or one license style allows you to teach anywhere and and the other one you restrict teaching in that club. And that's because clubs pay Les Mills a lot of money for all the resources that Les Mills creates to ensure that those clubs can have great classes like body pump and body combat that their members will come to. And that construct contractual structure means that instructors, individuals themselves can't go and teach other places. If you're a body pump instructor and you're teaching your local gym, and that gym has paid Les Mills a license fee, it wouldn't be fair to that gym who's paying the license fee for you to go and set up your own body pump classes down the street and compete with them. And that's the reason that that license structure is in place. Now, since COVID happened, there have been a lot of people talking on social media about how this isn't fair, and how it's unfair as a Liz moves instructor, for example, people haven't been able to teach other places or haven't been able to teach online. But the simple reality is it's not a case of fairness or unfairness that is the commercial structure that Les Mills has set up. And they aren't being mean to their instructors by not allowing them to teach other places. They legally can't do it because of the contractual structures that they've put in place with clubs. And also music licensing, although that's not something that we're going to get into today. So it's really important as an instructor that you consider the format's you teach and where you're allowed to teach them. So I want you to do a self audit of your formats right now in your head. What am I teaching? What different styles and where am I able to teach them? the hard truth that every instructor must faced right now is that if you can only teach those formats on behalf of your gym, you will never control your career. So the question you need to be asking yourself now is is it worth your time and investment if you can only ever teach for someone else? Now the reason you need to ask yourself this is that there are so many options and so many formats out there, which allow you to teach anywhere in the gym. in the community, and to both livestream and pre record your classes to use as you please. Now, it's no secret that I have my own format. And I work with the team at shift fitness to create formats that are restriction free. So it was really important when I was putting shifts in place. And remember, I used to work at Les Mills, I also worked to Beachbody live. And so I was thinking about what do instructors need? And what kind of solution do I want to provide instructors when I create shift fitness, and when the team puts that out into the world, and knowing the limitations that some formats had, it was really important to make for me to make sure that shift had no restrictions. So shift is an example of a format and Zumba is one to where you can teach it anywhere. You can teach it online. You can pre record and as long as you're giving it out to your members, you can record it into a library that thing gets used. Or you can teach it in a park in the community or you can teach it in a gym. And your individual instructor license is what that gym uses to cover themselves.

Will:  

Alternatively, freestyling, your own classes will never go out of fashion, and you won't be restricted in what you can do. So if you're creating your own content, if you've done your exercise to music qualification, and you create your own classes, then obviously you can teach them wherever you want. The only thing to know about freestyling is that people want fresh material regularly. And therefore freestyling can require quite a lot of upfront time and effort. Now, it might be something that you really enjoy to do. I know a lot of instructors who love creating their own classes, and they get a real kick out of delivering that to their members and their community. But it's important to consider whether your time is best spent on writing new classes for every new week, or whether it's better spent building your tribe. So that's building up your community that's going to come and do your classes and pay money because let's not forget that that's a super important part of why we do what we do. No one is able to donate their time for free, we need to make sure we get paid. And the fact that we love doing it doesn't change the fact that there are bills that need to be paid. 

Will:  

Okay, so when it comes to choosing flexible formats, I have a smart hack for you. If you deliver a format, which has no restrictions, that means that you can teach livestream or on demand, and there's no restrictions around how you do that, then you can actually save your live streams and pre recorded content in a private Facebook group. So you don't have to pay for a platform. You don't have to pay for a website, you can use free social media. This can either work as an added value for your customers or as a backup when you're ill or can't teach because life happens. So if you teach in a closed Facebook group and your community knows to go there for your classes, and then something happens like you need to take your children to sports practice you need to go to a doctor's appointment. You've got a wedding to go to, although maybe not this year, because most weddings have been canceled, you can just direct them to that Facebook group and they can continue to do the class and they can continue to talk to the other members and create community within Facebook. So it's an easy hack doesn't need to be expensive. And if you don't have any restrictions on your format, you can kind of do that free and easy create as much of a library as you wish. 

Will:  

Okay, number two, in becoming your own brand: this one's all about creating community. So you've probably noticed by now that people need community now more than ever, and people who are stuck at home or in semi lockdown or whatever part of lockdown they find themselves in their part of the world are craving interaction. People are so active digitally more so than ever because they are able to get out and have the social lives that they used to have. So whether you are currently teaching in person or virtually because I know that instructors are teaching a range of stuff at the moment, and we're going to touch on that a little bit more later. I want you to think about creating a virtual hangout space on social media where your members can connect outside of the class. And I don't mean, using your gym's social media space, I mean creating your own social media community, so something that you aren't, because all the tips that we're talking about today is about your career, and making sure you're future proofing your ability to teach classes and have a career in group fitness. So the good thing about creating community on social media is that while you definitely do need to be active, if you go about building this the right way, it will then manage itself and it'll provide a great supportive entry point for new members. So remember, when you're doing a live class, a live stream class, remember to take a sweaty selfie to tag everyone. If people are working out at home, make sure they tag themselves get people at home to bring their sister long their brother their housemate, their wife, whatever it is, get them to take themselves to Then ask for feedback and be active in your chosen online community. Facebook is a really easy one for this. So for example, you can run a poll at the start of the week for people to select what class they will do at the end of the week. You can ask them what class they want to do on the weekend and give them options. Or you can have virtual themed classes, we get people to dress up with all the stuff they've got at home, like a 70s theme or an 80s theme or whatever theme you want, just encouraging them to do stuff that builds on the interaction that gives them an excuse to post on social media. And it allows them to feel connected to the other people within your community and connected to you. Because you're creating that community and you want to make sure you own that connection so that you can make money from it. So people are crying out for connection and more inclined than ever to share their experiences online. 

Will:  

So the smart hack you've got here is it if you rely on your gym for your community, so if you're one of those instructors who up until now has been teaching for a gym and you realize that now, you need to think about branching out and teaching your own thing. I know that starting from scratch can be scary, but I don't want you to let that stop you. So call in some favors from your friends and family, ask them to join your group and your classes and start interacting to get the conversation flowing. So while this may feel a little bit forced at first, and while you may need to get your friends and family to, let's just say being the truth a little bit about whether or not they've been to your class, it will break down the barriers to people interacting and it will quickly get the organic conversations flowing from there, fake it till you make it. 

Will:  

Okay, point number three and becoming your own brand is finding your signature strength. So the thing you need to remind yourself of is that your users are coming for you. So you need to lean into what is special about you to create connection with your members, whether they're in person or they're at home doing it virtually. Also, don't sweat the small stuff. So the people that are coming to your classes are never going to remember whether you correctly coached them knee alignment, but they will remember how you make them feel. So is Hume your strength? Or are you a really tough taskmaster? Maybe you like to focus on the science behind the workouts? Maybe you're someone who really, really likes to give great pinpointed feedback as people are doing the exercise so that they can feel and see the change themselves. Whatever your strength is, lean into it and own it. So we're now living in a world where everyone has access to unlimited content at their fingertips. Unlimited content from other instructors, unlimited content from places like Les Mills on demand or peloton or Beachbody. I mean, I'm sure you've seen it on social media. It feels like every day You see a new on demand fitness channel or something that pops up that you've never seen before. But in a sea of content where people can access anything they want, often it's for free. The one thing that you can always rely on to be unique is you. But you can only harness this if you identify what your signature strength is and how to use it. 

Will:  

Okay, smart hack for this one: If you're listening to this, and you're not quite thinking or knowing what your unique style is, if you can't think of what your signature strength is off the top of your head, just ask, speak to some of your regulars. ask them why they choose to come to your class. Now, we just talked about building community right prior to this. This is a great example of something you can do to build community go into your Facebook group that you've set up, thanks to point number two, and ask people, guys, what is it about my classes that you like? Stimulate the conversation. I know that for some of you, you might feel a little bit scared or embarrassed during this, but that is something that you need to get over. And honestly, when you get over it, you will be so surprised at how freeing it is. Ask the people what they like about your classes, and you will get feedback that will allow you to give more of that to them. 

Will:  

Okay, so we've talked about becoming your brand. And we've got three big points here. The first is make sure you're teaching flexible formats that allow you to own your own career and teach anywhere. Number two is creating community making sure that you are delivering a feeling with your members that substitutes or builds on some of the lack of community that they're getting through COVID at the moment, and you're really making sure that you provide them with a space to form connection with you and connection with other people. And number three, find your signature strengths, do a little bit of self reflection and think about what what it is that makes you a classicist Facial. The good thing about this one as well is that so many times we focus on the stuff that we're not very good at, we focus on our weaknesses and making our weaknesses better. And focusing on your weaknesses isn't very fun. Right now I've just moved to Paris and my weakness is that I am struggling to learn French. And because I'm struggling so much, it is hard. I just like speaking English, because speaking French is tough. Well, the good thing about finding your signature string is that it's also the thing that feels good, where you will find flow and that you're good at. So I've just given you permission to think about the thing that you're already good at and the thing that you enjoy, and to do more of it. Okay, so that brings us to the end of becoming your own brand. 

Will:  

Now we're going to move into the second big subsection of the things you need to do to future proof your career in 2020 and beyond. And this I'm sure you probably could have guessed because if you've listened to anything I've ever said I'm going on about it and on about it is: you must establish a digital presence. Now, if you're listening to this, you probably fall into one of three categories because they really only are three potential categories that you can have as a group fitness instructor at this point. They are, one, You don't want to do digital, you don't like digital, and you just find it all too hard. Two, you've dipped your toe into digital, you're kind of liking it, you're not quite sure about it, but you're committed to learning more, or three, you've thrown yourself into digital and you are loving it and your community is loving it and you're going to continue on with it. So those are kind of the three buckets. The only bucket that I'm not allowing you to sit in right now is the I don't want to think about it bucket. The reality is if you're a group fitness instructor, if you're in the fitness industry in 2020, with the realities of what COVID has brought brought and all of the lockdowns that have happened around the world, you just can't choose not to think about it anymore. You can choose to not do it. I'm not suggesting that you must do digital. But you really do need to consider if you want to continue your career and group fitness. What does digital mean for me? And what impact will that have? Obviously, I'm biased, I think that you should give it a go. And I don't think it has to replace your live classes. But it's definitely something that everybody can benefit from. And I'm going to get more into the detail of why right now. 

Will:  

Okay, so the first thing and choosing your platform, point number four of our eight point guide is choosing your platform. So whether you like it or not virtual is here to stay. And you probably need to get on board if you want to continue having a full group fitness career. So the first step is choosing your platform. So you need to identify whether you're going to focus on Livestream or on on demand or both. Now live stream can be broken down into two further categories. You have a one way live stream which is a little bit like what you see on facebook, facebook live in a group on Instagram Live. And what that means is the person teaching is doing it live. And the people are also doing it live or potentially watching it on a replay. And while there is a little bit of interaction, you know, you can press hard, you can ask questions. Mostly it's a one way interaction because the instructor can't see the people doing it. Then you have a two way livestream. And a two way livestream is the type of thing that you've probably encountered on zoom. But it could also be, you know, a WhatsApp or a Facebook group. I think it's called Facebook groups. I forget Facebook rooms, something like that Facebook got a version anyway. Or for example, a FaceTime. That's a two way Video Interaction. When we talk about on demand, we're talking about pre recorded content that people can select to watch whenever they choose. So the good thing about the two different types, and if you're just getting started, is there any equipment investments can be utilized for either of these, so you don't really lose anything. by testing multiple methods and letting your users your customers, your community tell you what they like. Personally, I feel the Smart Money is on both. And I recommend you give both of them a try. Identify the key elements that make you unique, and what your classes give and what you're known for. And then use that to guide your decision. So if expertise and feedback and making sure that you can, you know, correct or motivate people directly as important to you and your users, then a two way livestream is probably going to be the best for you. And I recommend investigating zoom. If creating a visual experience with music that is perfectly synced to your movement is really important. Then, pre recording your content to use on demand, or streaming to a social site like Facebook or Instagram may work better. I don't know if you guys experienced this, but the one bad thing about zoom Is that because of all the complicated interactions, the fact that it's two way, that's chugging up a lot of bandwidth. And so what I found and I've done lots of zoom classes and a few dance classes as well, is that often if the Wi Fi is a little bit slow if the computer is, you know, having a bit of a hard time with anything, they can be a real sort of half second delay, which makes a music bass class like a dance class or any class that's kind of choreographed, a little bit clunky and for me, not the ideal experience. 

Will:  

Okay, so smart hack here. You do not need an expensive bespoke platform, you do not need to pay for anything. Again, I'm using Facebook as the example because it's the one thing that we're probably most accustomed to Facebook has been around since when 2007 I think everybody's got a Facebook account. You can also do this on Instagram. The good thing about Facebook is that you can have closed groups, and in these close groups you can have your members pay you so they can pay through Facebook, but they can either pay you through whatever method they normally use to pay you. You can set up a PayPal, there are heaps and heaps of payment solutions that are really, really easy, quick and easy. And your members can pay you to belong to a private Facebook group, where you just go live, you teach your content, and you use that to build your community. And the good thing is, is if you go live in a Facebook group, you can just automatically save that to the library of the Facebook group. So you can do a live stream that becomes an on demand. You can do this just using your phone, you can use it you can do it using your laptop computer. There's obviously a few things that you can invest in, such as an HD camera, better audio, which we're about to get onto. But don't let this be a barrier to starting. You don't need to get everything right the first time and going live in a Facebook group with whatever you've got available. your phone or your laptop is going to work. 

Will:  

Okay, point number five: sprt your audio. So, invest in a decent microphone. You don't have to do this immediately. By the way, you can do this in steps. But if you want to create a great digital presence, you do need crisp communication to keep your members coming back. So talking about music, again, consider teaching without music. If your class format isn't beat based, trust me, it's not that bad. I promise. It massively simplifies everything, and it allows you to deliver the best audio quality. So here we're talking about a yoga class, a HIIT class, a conditioning class, something that is interval based, where it's time based, you're using a timer, but you're not moving to the beat. consider doing without music. Now, I know that for some of you, this is nfm. Like it is the thing that you would absolutely not never do. But here's a little here's a little tip at Beachbody at shift. When we film our stuff, we do it all without music. Why? Because it simplifies the process and we can edit and post and if we do it with music, it makes everything things so much harder and more complicated. So I'm telling you at Beachbody, all of those people on that soundstage, no music when we film a shift, no music, it's weird at first, but you actually get kind of used to it. And after a while, it's not bad at all. Without the music going, you can really focus on the class in front of you. That said, if you were teaching a class where you're working to the beat, so we're talking about a dance class, an aerobics class, a pre choreographed class where you are moving to the beat might be a combat class for example. I recommend that you invest in a small external mixing board, which your music and microphone will connect into, which will leave your computer to just focus on the image. Now there are some USB mixing boards that you can just stick into the side of your computer. And what they'll do is they will make the sinking of that music better. Beware, zoom can still have a little bit of a delay. So you might also want to consider hard wiring into your broadband So that means, you know, getting your cord like the olden days and sticking it into the wall rather than relying on the Wi Fi. Wi Fi connections can be a bit iffy, they can result in a slight delay. And of course, this doesn't matter any yoga, or a strength class, but it's probably going to be noticed in a dance class. 

Will:  

Okay, smart hack for audio: Bluetooth headphones provide a lower quality audio experience than a than a microphone that you purchase specifically for the job. But they do sync seamlessly with your device without the need for a mixer, so they're a great option for getting started. So if you have a pair of air pods or a pair of bluetooth headphones, grab them and use them. What that means is that if you're teaching a class where you're jumping up and down, you have to get onto the floor you have to face away from your computer or your phone, you're still going to pick up that audio. It's not massively crisp, but it is good enough this is not about being perfect. Perfect is the very much the enemy of good when it comes to getting started on digital. 

Will:  

Okay, point number six: set your stage. So your setup is important. It's not going to be the end of the world if you can't find the most perfect space and whatever space you have to work with is good enough. But it helps if you can dedicate an area in your home and your studio in your garage, maybe and dress it properly. So when you think about this, I'm not talking about investing a whole lot of money and having this beautiful backdrop that competes with sort of cinematic, some cinematic cinematography, whatever cinema background, but cameras need contrast. So plan this into your delivery. So whatever color is whatever color you find in your stage, where colors that contrast with that for best results. So for example, if you have a dot floor or a mat, where bright shoes, cameras love light, so investing in some quality lighting equipment is an immediate way to deliver better results. Now I'm sure you've seen some examples. posted this on social media, the ring light, the old diva lamp stuck behind the computer. This is a great start. You don't have to have studio quality lights, but some light that will improve the way the camera can pick up your body and your movement is really important. 

Will:  

Okay, here's a smart hack. A strategically placed white bedsheet or tablecloth will actually bounce light, whether it's from the window or artificial, back at yourself if you place it in the right position. Now, here's where you need to do maybe a little bit of staging check before your first class. So stick your camera to record and then play around with the lights play around if you're using that white sheet play around with putting the white sheet in different places and just see how the images before you go live or you start recording your class.

Will:  

Okay, point number seven: prepare for hybrid solutions. Okay, so I was gonna say You should be preparing yourself for the second wave of restrictions. But the reality is, is that we're just in one big undulating wave right now, right? I'm a kiwi. I'm from New Zealand. And at the time of recording this podcast, New Zealand and Auckland has gone back into level four or level one I forget, which is the bad one. But anyway, they've gone back into lockdown after having no COVID for 100 days. So the reality is, we don't know what's going to happen. If you're in the Northern Hemisphere. We're currently in summer and things might not seem too bad. But as we go into winter, there's a very, very strong chance that we're going to have further restrictions placed on our movement on our ability to teach classes, and some of those restrictions might be pretty hefty again. So even if you're in a location where gyms are reopening, they're probably reopening with severe restrictions around social distancing, which means that even if you can teach live classes again, your numbers are going to be pretty small. This might not be changing anytime soon, and it might actually get worst or smaller, and we may close again, for example, in Auckland gyms are closed. So consider: Can you reach more paying customers by live streaming your class simultaneously while teaching to the people in the room and the people at home. So that's what we mean by a hybrid class. That's a class we are teaching to people live in person in front of you. And you're also teaching people livestream at home. So if you are able to teach live again, maybe you're teaching outside, maybe you're teaching with social distance restrictions inside, consider filming your classes and creating a library of assets that you can utilize if venues are forced to close. So you've got a couple of options here. One is you can put your recording device whatever you're using in the middle of the room and your class can just move around it. You can have it off to the side, and you can teach to the people at home as well as the people in the room a little bit of little bit of sort of difference in brain activity that this is going to put on I know it's a different experience, but it can be done, I promise. And then you can also think about recording that class. So you're building up your library to put into whatever platform you choose. And my private Facebook group, it might be any type of sort of membership account that you were using. And you are building up a library that protects you against further closures or inability to teach. Now, this is where we roll right back to the very first thing we talked about and becoming your brand. So you need to be thinking, if venues close again, what am I going to do? As I said, you can create a library of assets even if you're teaching in person again, you can begin to create a library of assets that you can utilize for your community for your members if we're forced to lock down again, if the format that you were teaching does not allow you to do this, ask yourself, Is this the right investment of my time and all of my money right now. Nuff said. 

Will:  

Okay, this takes us to point number eight. And this is the hopeful one, this is the good one. Point eight is: considered the opportunity. So I know that 2020 has been tough. I know that COVID has been really difficult to deal with for a lot of people. People have lost loved ones, they might have lost jobs, gyms have closed, it is a struggle almost everywhere. But I want to invite you to reframe how you view the change the world has gone through, and the opportunity that digital has created for instructors by lowering barriers to entry. So what we mean by that is that there are say 10 to 15% of the world that are currently members of a gym or a community gym or a studio. But there are so many people who are not there on the couch. They're too intimidated to come to the gym, they don't have time to come to the gym, they have childcare, they have work, they can't travel, they don't have transport. There are so many reasons People may not have been able to come to your live in person class. All of those reasons evaporated overnight. And everyone who might have been on the fence about working out at home, had no other choice. What this meant is that the market the addressable market, the number of people that you could reach immediately jumped overnight to being much higher than it ever was before and no longer restricted to people who geographically could get to your class. You can literally now access anyone in the world. Maybe there'll be sleeping when you do your live stream, but they can watch your replay. So nurture relationships with your members friends housemates and families get the people who love you to bring the people they love to your classes. Now, these are people who might not have ever thought about doing your class before when it was at a gym. But if somebody is already doing it in their living room or their garage, they might give it a try. Encourage your existing class goes to invite their friends, their family to a digital workout. Get your groupies to livestream themselves participating in your class to their followers, expand your reach amplify your voice. There's still a huge portion of the population who aren't comfortable going to a gym, or going to a studio. But a lot of those people we now know for a fact are okay to join a live stream class from home. With the difficulties of travel and childcare removed, and everyone more comfortable with connecting through a screen, there is literally never been a bit of time to widen your audience and reach the people that you never could before. As I said, you can teach to anyone, anywhere. So there's never been a better time to grow your tribe. 

Will:  

Okay, so that brings us to the end of the eight things that we need to think about. Now, this podcast is called group fitness, real talk and the reason it's called that has been Because we don't shy away from things that are hard. And this is where we get to the hard truth. You know, we talked about the signature strengths before. Well, I've done my signature strengths test and my signature strength is honesty. So I'm going to give you a heavy dose of honesty. If you're not taking advantage of the opportunities that have come to you in 2020. And we're talking digital here, mostly, but also around building your brand, then you are at risk of losing the ability to do what you love Come 2021 here's the hard truth guys. gyms are closing, there are less classes. If you are not in control of your classes. If you are not teaching formats that allow you to reach your community directly, then you may not have a class next year. Sorry, but it's true. The good thing is it's not too late if you act now. Now I'm aware that making change is hard. No one likes it. But when you get a taste of the freedom and the passion have taken control of your career and your income, you are going to wonder why you didn't do it sooner. 

Will:  

So there are three must do steps that if you've listened to this podcast I need you to do today. Here they are. Number one, review your formats. Can you teach virtually live stream and pre recorded without restrictions? If the answer is no, find something that will let you. Number two, uncover your signature strengths and think about how you can use them to your advantage. So if you don't know what they are right now, make it an action point to go to Facebook and ask your community what they love about you today. And then number three, consider and pick a digital platform that complements your unique strengths. 

Will:  

Now don't forget we have created a great handout for you that covers all of these points as well as the three action steps that I want you to take today. So we'll put a link in the show notes. I want you to go to the show notes, download the link, and you will get a free handout that details all of the stuff that goes back over all the stuff we've just talked about and gives you your three action points. 

Will:  

Now before I go, I want to give you a sneak peek into next week's episode. So next week, we have a very old friend of mine joining us on the show Susan Renata, if you've been in the fitness industry for a while and you follow Les Mills, then there's no doubt in my mind that you know, Susan, she's giving us an insider's look into what it's been like to work for the biggest group fitness brand in the world Liz Mills, and for this episode, we've created an awesome exercise for you to find your unique value as an instructor. So when we talked about signature strengths before, next week's podcast is the one you need to listen to to make sure that you can find your own. This exercise is so powerful and I don't want you to miss it. Make sure to subscribe to the show to get notified of when next week's podcast is released. And while you're there, please drop us a review. You can also get in touch with me at will@sh1ftfitness.com. I'm wilburton and you've been listening to Group Fitness Real Talk